June 20, 2025

Steeloncall: India's Leading Online Steel Marketplace | AR Group
Steeloncall: A New Way of Looking at Steel Procurement in India

Steel on Call has become a game changer in the steel sector that impacts the digital economy as the latter develops at a blistering pace in the contemporary world. We are the largest and first e-commerce steel site in India, making the historically fragmented and complex system of steel procurement structured, transparent, and efficient.

Venturing with a precise vision of bringing change to the buying and selling process of steel, Steeloncall offers to contractors, architects, developers and industrial buyers speedy access to multi-brand, multi-grade steel products in the online marketplace with real-time prices, reliable sourcing and doorstep delivery services.

We remove the inefficiencies of the traditional procurement process of steel and provide an effortless, technological offering to both the buyers and the suppliers, and when done in this manner, we have created value in the supply chain.

Our Mission

To create a common online platform of steel purchasing in India, linking the stakeholders in its value chain through convenience, efficiency, and trust.

Our Vision

Become the most efficient, interconnected, and technology-empowered marketplace of steel that will be capable of creating value, transparency, and excellence in the operation of the Indian steel ecosystem.

The Reason to Select Steeloncall.

Steeloncall is really not a marketplace; it is a strategic positioner as far as construction and manufacturing companies are concerned.

We offer:

Full Product Assortment: Availability of a broad assortment of steel types and brands from proven factories.

Dynamic pricing: The real-time pricing guarantees informed decision-making and transparency.

Effective Logistics: Timely, predictable delivery by our well-organized logistics system.

Supplier Empowerment: Empowering the steelmakers and dealers so as to maintain market access as well as capacity optimization.

Online Convenience: A totally online process; the selection of the product, placement of the order, paying, and tracking of the deliveries.

The AR Group—Our Legacy

Steeloncall is an elite project of the AR Group, a diversified Indian conglomerate with business interests in steel, infrastructure, and jute with an annual turnover in excess of 590 crores. Initiated in the year 2006 by Shri Anumalisetty Kameswararao (late) and currently led by Mr. Ravi Kumar Anumalisetty, the group is identified with trust, innovation, and excellence in performance.

Leadership

Mr. Ravi Kumar Anumalisetty

Cairn Co-Founder & CEO

A steel maker and third-generation businessman.

Award of Youngest Entrepreneur Award in Small-Scale Industry (2014).

Reached 50 Crore GMV within the initial year of being in business.

Bachelor's degree in Commerce.

He is famous for finding strategic gaps in the steel supply chain and converting them into business concepts by being innovative.

Mrs. Lakshmi Anumalisetty

Executive Director

Drives the growth of the business, promotion, and interaction with customers.

Brings experience in the field of infrastructure and real estate business.

Graduated with a B.Sc. degree in Fashion Design at Andhra University.

One of the instrumental factors in expanding the market coverage and online brand visibility of Steeloncall.