Become a Featured Writer: How to Craft a Stand-Out Guest Post for Business Insider Company

As the saying goes, "content is king" in the world of digital marketing. In today's increasingly competitive market, businesses are constantly looking for ways to stand out and attract customers. And one way to do that is through creating excellent content.

But with so many businesses vying for attention, how can you make sure your content stands out? One way is by getting your content published on reputable websites, such as Business Insider Company.

Business Insider Company is a leading online news and media company with a global reach of over 100 million monthly readers. Getting your content published on their platform can give your business immense exposure and credibility.

Here are a few reasons why you should consider writing a guest post for Business Insider Company.

1. Reach a Wider Audience

With millions of monthly readers, Business Insider Company exposes your content to a massive audience that you may not have been able to reach on your own. This opens up your business to potential new customers and increases brand awareness.

Moreover, Business Insider Company has a diverse readership, which means your content has the potential to reach a variety of demographics. This can be beneficial for businesses looking to expand their customer base.

2. Boost Your Credibility

Having your content published on Business Insider Company automatically boosts your credibility and authority in your industry. This is because Business Insider Company is a well-respected and trusted source of news and information.

When readers see your content on their platform, they are more likely to view your business as a credible and knowledgeable source. This can help build trust with potential customers and improve your brand image.

3. Improve Your SEO

Having a reputable website like Business Insider Company link back to your website can significantly improve your SEO and increase your website's visibility on search engines. This is because backlinks from high-authority websites are seen as a vote of confidence by search engines, which can help improve your website's ranking.

4. Generate Quality Leads

Business Insider Company's readership is made up of business professionals, entrepreneurs, and decision-makers. This makes it an ideal platform for businesses looking to attract high-quality leads.

When your content is published on Business Insider Company, it can generate interest and drive traffic to your website from readers who are genuinely interested in your business and what you have to offer.

5. Establish Yourself as an Industry Expert

Writing a guest post for Business Insider Company gives you the opportunity to showcase your expertise and knowledge in your industry. This can help establish you as a thought leader in your field, which can further boost your credibility and attract potential customers.
 

Guest Post -Guide Line

Job Role: Guest Post Writer

Objective:
The purpose of this SOP is to provide guidelines and instructions for writing effective guest posts for publication. This document outlines the steps and best practices involved in creating high-quality guest posts that meet the requirements and expectations of the target publications.

Scope:
This SOP is applicable to all guest post writers in our organization. It covers the entire process of guest post creation, from topic research to final submission.

Responsibilities:
The following are the responsibilities of the guest post writer:
- Researching topics and identifying target publications
- Creating compelling and engaging content
- Proofreading and editing the post
- Formatting the post according to the publication’s guidelines
- Submitting the post within the given deadline
- Communicating with the publication regarding any revisions or feedback

Procedure:

1. Topic Research:
The first step in creating a guest post is to research relevant and trending topics. This can be done through various sources, such as social media, industry blogs, or by reviewing the publication’s previous posts. It is essential to choose a topic that is unique and relevant to the publication's audience.

2. Understanding the Publication:
Before starting to write, it is crucial to understand the target publication's style, tone, and audience. This will help in tailoring the post to match their requirements and increase the chances of acceptance.

3. Outline and Write the Post:
Once the topic and publication have been identified, the guest post writer should create an outline for the post. This will help in structuring the content and ensure that all key points are covered. The writer should then start writing the post, keeping in mind the target audience and the publication's guidelines.

4. Proofreading and Editing:
After completing the first draft, the writer should proofread the post for any spelling or grammatical errors. They should also ensure that the content flows smoothly and is well-structured. Editing may also be required to improve the post's overall readability and effectiveness.

5. Formatting:
Each publication has its own formatting guidelines, such as word count, font style, and spacing. The writer should carefully review and follow these guidelines to avoid any delays in publication. Additionally, including relevant images and links can also enhance the post's quality and make it more appealing to readers.

6. Submission:
Once the post is completed and formatted according to the publication’s guidelines, it should be submitted within the given deadline. The submission process may vary for different publications, and it is the writer’s responsibility to follow the instructions and submit the post correctly.

7. Revisions and Feedback:
The publication may request revisions or provide feedback on the post before publishing it. The writer should be open to making necessary changes and addressing any concerns raised by the publication.