September 20, 2025

Rare Carat: Affordable Diamond Engagement Rings & Fine Jewelry

One of the most trusted diamond jewelry retailers in America – thousands of happy couples return to Rare Carat for their engagement rings, wedding rings, and Fine Diamond Jewelry. Launched in 2016, Rare Carat started as the “Kayak for diamonds,” allowing customers to compare prices from several different jewelers. In 2021, Rare Carat has evolved to become a light-managed diamond marketplace for diamonds and jewelry, delivering the incredible selection and pricing of an online jewelry store backed by quality assurances and personalized customer service from your local jewelry retailer USA.

As the Trustpilot top-rated jewelers and top-rated online jeweler in America on Trustpilot, Rare Carat is known for transparency, affordability, and guidance by expert jewelers. Every piece of diamond jewelry we sell is subject to rigorous in-house testing, including verification of GIA certified diamonds, certified diamonds online, and professional detection mechanisms for ethical diamond sourcing and conflict diamonds. All jewelry is handmade in New York and New Jersey, with insured delivery to your home.

Service is the core of Rare Carat. Our GIA-certified gemologists offer impartial advice on diamonds — performing as advocates for the consumer, not paid salespeople. From finding the ideal lab-grown diamonds, natural diamonds, or best lab-grown diamond rings 2024, to warranty and post-purchase support, Rare Carat provides a start-to-end jewelry purchasing journey with customers at the heart.

With competitive pricing, flexible jewelry financing options, as well as the largest online diamond marketplace with GIA certification and certified diamonds available online in America, Rare Carat has made buying diamonds online easy, safe, and stress-free. Whether you’re looking for a traditional solitaire engagement ring, a halo engagement ring that sparkles, diamond rings for women, custom engagement rings, custom handcrafted engagement rings in New York, or a more unique design, Rare Carat is the best place to buy engagement rings online in the USA, offering affordable engagement rings and luxury jewelry online at great value.