Performance Gymwear for Women | Aloura Apparel

November 18, 2025

Aloura Apparel is a woman-owned and operated women’s activewear company, focused on inspiring women; offering high quality & performance gymwear. About Aloura Inspired by her native Scotland, founder Sophie Mitchell launched Aloura in 2025 as a response to the lack of innovation she observed in modern sportswear for women and modern women’s activewear—an aesthetic that combines refined style with enduring quality and all-day comfort.

Infuenced by Sophie’s life-long love of movement – dance and fi tness – Aloura is designed to express confi dence, freedom and the sheer joy of being physically active. After years of suffering from poor-quality, transparent and uncomfortable activewear, Sophie saw a gap in the market: premium activewear, squat-proof leggings, gym leggings for women, high-performance activewear, and workout clothes for women that are intelligently crafted, squat-proof and fit for real women with real lives.

Aloura designs provide incredible support with flattering silhouettes that easily transition from the gym to everyday wear. Dedicated to superior construction, ethical production and an elevated design aesthetic, Aloura Apparel makes women feel powerful, sexy and unstoppable -- whether they are working out in the studio, running outside or going on the next big adventure. Along with luxury gymwear, the brand embraces athleisure wear for women, fitness apparel for women and women’s workout sets crafted with breathable workout fabrics, moisture-wicking gymwear, durable fitness clothing, functional activewear, and stylish gym outfits. Aloura also promotes sustainable activewear, eco-friendly gymwear, seamless activewear, and supportive sports bras to meet the needs of modern women.