February 18, 2026

Pepperfry – India’s Leading Furniture Marketplace

Pepperfry, started in 2012 by Late Ambareesh Murty and Mr. Ashish Shah, disrupted the furniture, home and living industry in India with their scale, innovation and customer first attitude. The largest Omnichannel Furniture Marketplace in India, Pepperfry brings more than a thousand Rustic & Mid-century Furniture designs to customers in 300+ cities.

With end-to-end logistics handling through a strong in-house supply chain, and proprietary delivery network that spans deliveries within 10 days with global-best damage rates of less than 1.5%, Pepperfry also caters everything to all tastes and budgets. A curated marketplace for beautiful home designs and world-class collections, to find the perfect product at affordable prices Studio Pepperfry is revolutionizing the way Indians shop for furniture and Buy Furniture Online with ease and confidence.

The traditionally hyperlocal furniture market is thrown wide open by Pepperfry that has developed the biggest big- box supply chain network of India through PepCart, providing first mile & last mile logistics solutions in 500 + cities and delivering over 10 million orders.

The company also supports indigenous D2C furniture brands such as Mudramark, Amberville, Bohemiana, CasaCraft, Mintwud and Woodsworth that provide premium furniture products as well modern home décor and handcrafted collections from Indian artisans.

In 2022, Pepperfry moved beyond its retail oriented offerings with the acquisition of BrandMakerr in commercial interior solutions category. They specialize in turnkey design and build services for office interiors, retail stores and restaurants and have completed projects for major brands like KFC, Subway, Taj Hotels, IBIS, Max, BIAL/Pantaloons/Raheja’s house/hotelsBejjing bites/ Amazon etc.

With 3000+ manufactures Pepperfry caters to large scale commercial project or residential requirement with end-to-end turnkey solution and a B2B model for bulk sourcing.

Guided by the values of Courage, Learning Agility, Fairness, and Excellence; at Pepperfry we pride ourselves on being unique in every facet - be it omnichannel retail innovations, customer service excellence or online furniture shopping in India.