January 05, 2026

Pandora Jewelry | Global Leader in Hand-Finished Designer Jewellery

Pandora is a leading Global Jewelry Company and the world's largest manufacturer of hand-finished jewelry. History Established in 1982 by Danish goldsmith Per Enevoldsen and his then wife Winnie in Copenhagen, Pandora is a company that has gone from a small-time local jeweler to the third largest jewelry company in the world.

“Watch” The rapid rise of the company from small shop to worldwide powerhouse through innovation and smart growth. Initial sourcing trips in Thailand paved the way for the manufacturing capability that Pandora now has, while a move to design and produce itself enabled the brand to have unique Designer Jewelry collections that speak to customers around the world.

A significant breakthrough occurred in 2000 with the introduction of Pandora’s innovative Charm Bracelet Jewelry concept, which quickly became popular and paved the way for both domestic expansion and overseas entry. Pandora entered major markets, such as the United States, Germany and Australia over the coming years – leveraging a successful international footprint complemented by sophisticated crafting facilities in Thailand.

Now, Pandora is a vertically integrated business model, from in-house design and large scale production to global marketing and direct distribution. Today, Pandora has and presence in more than 100 countries, operates about 7,800 points of sale across six continents and is both pioneer and leader –throughout the world – of an affordable luxury jewellery universe.