January 02, 2026

MARS Cosmetics – Affordable Cruelty-Free Indian Beauty Brand

MARS Cosmetics is already a popular Indian Beauty Brand that redefines makeup with a bold thought- Beauty has no rules. Established in 2015 by Manoj Sethia, MARS was established with the mission to bring high-quality, Cruelty-Free Cosmetics makeup at the most honest prices- made especially for Indian skin tones & climate and Indian woman lifestyle, positioning itself as an Affordable Makeup Brand.

An ode to inclusivity and self-expression, MARS is a celebration of every shade of India—from dusky to wheatish and olive to fair. Its range of Color Cosmetics and Vegan Makeup Products is made to work in all (certain types of) weather while giving people the freedom to wear makeup how they want, whether that's everyday minimal, or bold, fearless glam.

And, from its modest offline roots, MARS Cosmetics grew into a Pan-India digital-first beauty brand under the leadership of Rishabh and Abhishek through countless kiosks across the country and e-commerce platforms along with their creator-led communities. Presently, MARS has become a trusted Indian Beauty Brand serving over 2.5 mil customers with an extended network of 40+ kiosks in India and aspiring for 200 Kiosks by the year 2030.

MARS Cosmetics believes in bringing world-class cosmetics to the discerning Indian consumer at an affordable price with 100% homemade, absolutely safe, Cruelty-Free Cosmetics and Vegan Makeup Products that not only enhance your beauty but also promote job creation. Today, with a team of 200+ that's committed to challenging the status quo, we're excited to continue our journey to be fearlessly fun and awesomely accessible beauty for all as an Affordable Makeup Brand specializing in Color Cosmetics.