October 09, 2026

magicpin | India's Hyperlocal Shopping, Deals & Savings Platform

Founded in 2015, magicpin is a leading hyperlocal shopping and savings platform in India that connects customers with local retailers, popular brands, and businesses across multiple categories. The platform helps users discover attractive offers, discounts, vouchers, and rewards while shopping at nearby stores. From food and fashion to electronics, groceries, pharmacies, beauty, entertainment, and nightlife, magicpin makes local shopping more accessible, rewarding, and convenient. As a growing hyperlocal marketplace in India, the company enables businesses of different sizes to improve their visibility, attract relevant customers, and participate in the expanding digital commerce ecosystem. By combining local discovery with savings and rewards through magicPoints, magicpin encourages customers to support local businesses while enjoying value on their everyday purchases.

magicpin also provides local business marketing solutions that help retailers and established brands strengthen customer engagement, increase product discovery, and drive demand through an omnichannel platform. By connecting online discovery with offline shopping experiences, the company supports businesses in reaching relevant audiences across food, retail, fashion, grocery, pharmacy, and other consumer-focused industries. Its deals and offers platform allows customers to explore savings and rewards from participating stores, including well-known brands and local retailers. Backed by investors such as Lightspeed, Zomato, and Waterbridge, magicpin continues to focus on making local commerce more relevant, rewarding, and digitally connected for both customers and businesses.