September 29, 2026

Ejaa | Handcrafted 925 Silver & Pahadi Jewellery from Uttarakhand

Founded by third-generation jeweller Parth Khandelwal and graphic designer Madhurima Singh, Ejaa is a boutique silver jewellery brand based in Haldwani, Uttarakhand, dedicated to reviving indigenous craftsmanship, traditional Pahadi jewellery, and the rich cultural heritage of Kumaon. Inspired by the founders’ family heritage and memories of their mothers and grandmothers, Ejaa offers a contemporary interpretation of traditional designs through handcrafted 925 silver jewellery. The brand combines age-old techniques with modern, subtle aesthetics to create lightweight, genderless, adjustable, and versatile jewellery designed for everyday wear and special occasions. Drawing inspiration from historic designs, Ejaa has also revived approximately 200-year-old moulds from its archive and worked with artisans to transform traditional motifs into contemporary, timeless pieces.

Ejaa goes beyond jewellery by celebrating the stories, craftsmanship, nature, and cultural identity of the Kumaoni region. Its collection of Pahadi jewellery reflects the opulence and lifestyle of traditional Himalayan communities while adapting classic forms for modern preferences. Each piece is thoughtfully designed to be lightweight, durable, adjustable, and suitable for different occasions, with a focus on conscious craftsmanship and meaningful design. The brand works closely with craftspeople, vendors, and artisans while pursuing sustainable packaging and community engagement. Through its collection of handcrafted silver jewellery, Ejaa aims to preserve cultural stories and traditional techniques while creating jewellery that can be cherished, celebrated, and passed down through generations.