Farida Gupta – Indian Ethnic Wear Brand | Handcrafted Designer Clothing

December 27, 2025

Farida Gupta – The Indian Heritage in the Form of Modern Ethnical Wear

Farida Gupta is a famous Indian ethnic wear brand that is based on heritage artisanship, time-honored design, and modernized fashion. The label emerged in 2011 by the designer Farida Gupta, who has a deep passion for colours, patterns, and the tradition of traditional Indian clothing and textiles. Having a solid academic background from Jawaharlal Nehru University, New Delhi, and several years of practical experience, Farida Gupta managed to turn her vision of creating creative pieces into a purposeful fashion brand that praises handcrafted ethnic wear and skilled handpower.

It was in the late 1990s that the adventure of Farida Gupta started as she had a small group of artisans who worked out of her home in South Delhi. Initially with a handful of cloth samples and a drawing pad, what began as mere research upon the heritage craft of India became a journey across the country. The brand established strong connections with artisan masters, conducting wide-ranging arrangements in rural areas, exhibitions, and clusters of artisans, and introducing antique embroidery and traditional Indian clothing techniques into the current fashion industry.

In 2016, a new stage of development for the brand was marked by a digital transformation under the management of Sahil Gupta. This business development positioned Farida Gupta as a progressive Indian ethnic wear brand, being named the Most Innovative SMB in India in 2017 (digitally). Today, the brand works with more than 1,000 craftsmen in remote villages of Rajasthan and Gujarat, providing sustainable livelihoods while preserving heritage crafts, reinforcing its commitment to sustainable fashion India. The brand is also heavily focused on women empowerment, with more than 300 women employees, and intends to hire 10,000 artisans and 5,000 underprivileged women by 2028.

Farida Gupta has focused on handcrafted ethnic wear that merges traditional Indian craftsmanship with contemporary silhouettes, offering designer ethnic wear for women that is both timeless and modern. All collections are built on the principles of quality, authenticity, and ethical fashion. The brand prioritizes customer experience and, to provide a smooth shopping journey, consistently invests in technology, design innovation, and artisan welfare as part of sustainable fashion India.

A leader in the Indian ethnic wear brand space with a vision of becoming a global name, Farida Gupta values the balance between automation and the precision of handcraft. The brand remains committed to empowering artisans, preserving cultural heritage rooted in traditional Indian clothing, and continuing to attract the contemporary consumer with timeless designer ethnic wear for women.