February 14, 2026

AVR Swarna Mahal – Gold Jewellery Showroom in Salem 

Heirloom quality. At Avr Swarnamahal, we have been creating beautiful, exquisite Jewelry since nearly 9 decades. Established by Sri A.V. Ramachandran, a native of Kumbakonam who moved to Salem with his exemplary business acumen, the company was transformed into a brand known for exquisite workmanship, purity, and unparalleled customer service. The soon to be an iconic silver Annapakshi betel box, which has now become the identity of one of the 300 brands, makes it associate trust, tradition, and artistic excellence that is a hallmark in AVR Swarna Mahal’s journey.

Since then, AVR Swarna Mahal has evolved as a prominent gold jewellery shop in Salem, showcasing a wide range of designer jewels from the most exquisite to the finest collections of gold, silver, diamond, and platinum jewelry. Our 25,000 sq. ft., this flagship showroom in Swarnapuri, Salem, which commenced operations in 2004, serves to be an iconic landmark for all the jewellery enthusiasts and a trusted Gold jewellery showroom in Salem. Now a retail chain in 2 states, 16 outlets and with 20 branches across South India we strive to bring happiness into thousands of satisfied customers by giving them unparalleled variety and quality when it comes to traditional jewelry.

Deeply entrenched in tradition while embracing the contemporary, AVR Swarna Mahal is a purveyor of South Indian temple jewellery and traditional bridal collections - all inspired by a rich heritage, including Temple jewellery in South India and an exclusive Bridal gold jewellery collection. Be it exquisite bridal gold sets or fashionable jewellery, every piece is a work of art and comes with unearthly beauty. Our dedication to providing transparency and guaranteed purity, along with our emphasis on trust, has made us a go-to choice for families when it comes to bridal or investment jewellery.

As we grow, the philosophy remains our true north: “Purity is Our Tradition.” AVR Swarna Mahal combines traditional excellence with contemporary novelty in all its products to create an expression of life that celebrates traditions, one that both the classical and the modern can relate to. Whether one is in search of wedding jewellery, everyday wear or a diamond set collection, quality and trust are the cornerstones of our philosophy, and we unfailingly strive to serve you better.