March 02, 2026

Alice Blue | Best Stock Broker for Online Trading in India

Alice Blue is an Indian leading stock brokerage firm (a discount broker) established in 2006 and as a technology-driven company, it aims to make stock trading, F&O & commodity trading easy, cheap, and accessible for everyone. We have evolved from being an erstwhile brokerage house to a next-generation low-cost online trading solution provider having more than 5 lakh clients in over 20 top cities, with strong emphasis on innovation and client empowerment, making us a trusted platform for Online Stock Trading in India.

Alice Blue has built a trusted name in the Indian stock market by introducing a low-cost brokerage model combined with an impactful flagship trading platform. Welcome to an industry platform where investors and traders find most advanced trading tools, seamless user experience and real time market data to take wise entry or exit in equity trading, derivatives trading, options trading and commodity traders, positioning us among the Best Stock Broker in India and a reliable Discount Broker for Futures and Options.

We are building wealth and empowerment through finances with over 400 employees in house and a trusted network of over 12,000 partners. You are a copy of data till October 2023 We aim to be India’s most trusted financial partner through transparency, integrity and measurable outcomes.

And this is how Alice Blue things happen because our values of constant innovation, agile mindset and team spirit, customer delights, transparency in thought and action, intrapreneurship and importance to process perfection governs everything we do. Our goal is simple: Empower people with the tools they need to invest smarter and build long-term wealth, which we do by providing a seamless online trading service delivered in an experience that's secure, dependable and fast.