February 25, 2026

Aisshpra Gems & Jewels | Gold Jewellery, Diamond Jewellery & Bridal Collection

Aisshpra Gems & Jewels is an esteemed and award-winning jewellery house in India with a legacy that started in 1940. Founded before independence, Aisshpra has become a household name in the Gold Jewellery, Diamond Jewellery and handmade luxury jewellery verticals and is recognised around the nation and across the globe for heritage, craftsmanship and innovation.

From a small, 100-square-foot hut selling zari and gota under the innovative guidance of Shri Balkrishnaji and Late Shri Gopi Krishnaji, it has progressively grown into an eminent jewellery house. With growing confidence of satisfied customers and their demand for more, the brand ventured itself into silver ornaments and Gold Jewellery collections until it finally carved its niche in Diamond Jewellery as Aisshpra Gems & Jewels — synonymous with purity, trust, elegance.

Specializing in 100% crafted jewellery for the past 84+ years, Aisshpra is known for its intricately detailed Bridal Jewellery Collection, traditional jewellery, diamond-studded forms and modern creations that are worthy of an update based on increasing demands from contemporary audiences. Today, the brand proudly boasts 11 stores across Purvanchal region, extending from its original branch in Ghantaghar, Gorakhpur.

Today Aisshpra is scaling to heights without compromising its family legacy, beautifully guided by Shri Balkrishnaji and dynamic leadership of Mr. Atul Saraf and Mr. Anoop Saraf. Saumitra Saraf and Mr. Vaibhav Saraf from the third generation are engaged at the helm of brand shaping its trajectory ahead focusing on excellence in retail operations, merchandising, and customer engagement in Gold Jewellery and Diamond Jewellery segments.

Aisshpra has earned a strong reputation in terms of transparency, integrity and ethical business practices. The brand caters to loyal patrons for three generations and has partnered with high-profile personalities like Shahid Kapoor, Mira Rajput, Ali Fazal, Yami Gautam, Mouni Roy.

Our Vision

To carry forward our legacy of trust, transparency and ethics while constantly reinventing to meet the aspirations of new-age jewellery consumers.

Our Mission

Meeting the various requirements of jewellery buyers with great products, better service and more information — being the go-to jewellery destination for generations.

Combining tradition with innovation, Aisshpra Gems & Jewels is India's go-to destination for Bridal Jewellery Collection, premium Gold Jewellery ornaments and exquisite Diamond Jewellery.