January 21, 2026

Aisshpra – Gems & Jewels | Tradition of Trust, Artistry and Excellence Since 1940

Aisshpra – Gems & Jewels has an illustrious heritage of the past 80 years and is one of the most reputable, trusted jewelers in India! Set up in the pre-independence times by Shri Balkrishnaji and Late Shri Gopi Krishnaji, is now 100 sq feet store has now evolved as one of the most respected names in the Indian gems & jewellery industry. For more than 84 years, the brand is synonymous to trust, tradition, innovation , and excellent workmanship in Gold Jewellery in India and fine jewellery.

With 100% handmade jewellery, Aisshpra is a popular, trendy designer offering a wide variety of gold, diamond, silver & gemstone jewellery done with utmost care. Every item is an equal part of tradition and modernity, adjusted to the growing demands of consumers' style, who appreciate timeless elegance. Its focus on quality, purity, and science has resulted in the loyalty of three generations of customers for Handmade Jewellery India and Diamond Jewellery India.

Aisshpra – Gems &Jewels has witnessed a phenomenal growth, and the store is led by Mr. Atul Saraf and has always carried along with it a flavour of traditions and values. From a small store in Ghantagar, Gorakhpur, the brand expanded its presence on the map of Purvanchal and currently operates 11 stores comprising luxury & handcrafted jewellery, strengthening its leadership in Gold Jewellery in India. The heritage is enhanced by the participation of the next generation and a dual commitment to valuing tradition while seeking innovation, and both insiders and new customers alike benefit at the hands of family leadership.

Established as a leader in the gems and jewellery sector, Aisshpra has earned its credibility both nationally and internationally. The company has boasted high-profile clients such as Shahid Kapoor, Mira Rajput, Ali Fazal, Yami Gautam, and Mouni Roy. These partnerships mirror the brand's increasing presence, commitment to design innovation, and aspirational quality in Diamond Jewellery India.

With the vision and mission in place, Aisshpra is hoping to keep up as a jewellery house that is built on transparency, integrity, and ethics, but at the same time all set for transforming ourselves with new age consumer demand. With an obsessive attention to the things that matter, Aisshpra promises a tribute to style and quality with a larger-than-life program—ensuring partners trust it, and customers love it, giving them the best products in Handmade Jewellery India.

Aisshpra – Gems & Jewels– where tradition fuses with handcrafted lavishness.